A truly differentiated brand in a saturated category

California-based Jimmy Ash has developed a proprietary technology, a product with a clear point of distinction and a compelling WHY. As they began on a path of expanded distribution into new markets and retailers, new positioning and package design were required. The challenge was to tell the benefit story WHILE creating a bolder personality that was expected within this segment. 

Today, the benefits are much clearer, the product stands out better at shelf and has an identity befitting a true CPG stand out. Designed elements include packaging, POS, a new website, Amazon assets, and more.