MKIND

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

Activities: Competitive Analysis / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Line Extensions

A true creative innovator, focused on inspiring both clients and designers to play in the branding and design sandbox.

Executing the brand strategy with design that is meaningful to consumers, defines a category and drives financial growth is the key objective of my daily function.

NxtBar

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

Activities: Competitive Analysis / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Line Extensions

1800 Tequila

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

Activities: Competitive Analysis / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Line Extensions

CAMPANIA

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

Activities: Competitive Analysis / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Line Extensions

PATRICKS

Australian entrepreneur and salon owner, Patrick Kidd was looking to develop an ultra-premium men's grooming brand inspired by exotic automotive detailing and handheld tech devices.

Attention to detail was a fundamental aspect of developing the PATRICKS line of prestige products, from the ‘click’ of the jar closure to the matte finishes on the bottles.

The result: Distribution in Harrods, Nordstrom, Oars + Alps

Activities: Consumer Insights / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Website Design

MELLOW POP

While the "Modern Soda" category has exploded over the past few years, most of the new brands lack a strong identity.

The objective was to reinvent, reposition, and refine the Tranquini brand with a strong, bold identity, a voice of relaxed confidence, and a dynamic brand language.

The result: A global launch in the UK and UAE.

Activities: Consumer Insights / Brand Design / Brand Positioning / Packaging Design / Brand Identity Guide / Website Design/ In-store Merchandising

VIDA

This project was to create a brand for the launch of a new line of authentically inspired Mexican sauces and salsas. As everyone knows, the world of salsa can get pretty cluttered, so how do you stand out?

Embracing the fusion of modern Mexican street culture with authentic old-world tradition by commissioning Mexico City native and renowned street muralist Nuezz (Miguel Mijia) to develop a mythical character inspired by Inca folklore and legends.

The result: A successful launch into Costco

Activities: Competitive Analysis, Brand Design, Packaging Graphics, Merchandising, Website, Social + Digital Campaign

HEAD & SHOULDERS

One of the most recognizable names in the health and beauty aisle was about to celebrate its 50th anniversary. To expand brand relevance on a national and global scale, the packaging needed to be radically contemporized

Through ergonomic studies, we developed custom bottle shapes that balanced shelf appeal, style, while improving functionality for the average female hand. We concurrently redesigned the brand identity to feel fresh and modern.

The result: Assisted in geographic global brand expansion.

Activities: Competitive Analysis, Structural Package Design, Brand Design, Packaging Graphics

MOXIE CLEANING PRODUCTS
BRUICHLADDICH SCOTTISH WHISKY
LIBMAN FLOOR CLEANERS
LA JOYA WINE
KANDOO KIDS HAND SOAPS
WHOLESOME AGAVE SWEETENERS
GLENISK DAIRY
MORTON GRINDER
ONESTA PREMIUM HAIRCARE
REJUVANATE
SAM ADAMS LAGER
STOWELLS RESERVE SELECTION
CRUZAN RUM
FRENCH CONNETION UK
IMAGE SKINCARE
TRANQUINI
KENRA PLATINUM

MKIND

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

A true creative innovator, focused on inspiring both clients and designers to play in the branding and design sandbox.

Executing the brand strategy with design that is meaningful to consumers, defines a category and drives financial growth is the key objective of my daily function.

NxtBar

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

1800 Tequila

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

CAMPANIA

Campania was experiencing declining sales and was in need of a fresh look to communicate the origin and quality of the ingredients.

Category research and an understanding of the San Marzano area of Campania region in Italy inspired an artisanal approach and a bold, rustic and versitile label ousing appetite appeal.

The result: New distribution in Costo and other major US retailers.

PATRICKS

Australian entrepreneur and salon owner, Patrick Kidd was looking to develop an ultra-premium men's grooming brand inspired by exotic automotive detailing and handheld tech devices.

Attention to detail was a fundamental aspect of developing the PATRICKS line of prestige products, from the ‘click’ of the jar closure to the matte finishes on the bottles.

The result: Distribution in Harrods, Nordstrom, Oars + Alps

MELLOW POP

While the "Modern Soda" category has exploded over the past few years, most of the new brands lack a strong identity.

The objective was to reinvent, reposition, and refine the Tranquini brand with a strong, bold identity, a voice of relaxed confidence, and a dynamic brand language.

The result: A global launch in the UK and UAE.

VIDA

This project was to create a brand for the launch of a new line of authentically inspired Mexican sauces and salsas. As everyone knows, the world of salsa can get pretty cluttered, so how do you stand out?

Embracing the fusion of modern Mexican street culture with authentic old-world tradition by commissioning Mexico City native and renowned street muralist Nuezz (Miguel Mijia) to develop a mythical character inspired by Inca folklore and legends.

The result: A successful launch into Costco

HEAD & SHOULDERS

One of the most recognizable names in the health and beauty aisle was about to celebrate its 50th anniversary. To expand brand relevance on a national and global scale, the packaging needed to be radically contemporized

Through ergonomic studies, we developed custom bottle shapes that balanced shelf appeal, style, while improving functionality for the average female hand. We concurrently redesigned the brand identity to feel fresh and modern.

The result: Assisted in geographic global brand expansion.

MOXIE CLEANING PRODUCTS

BRUICHLADDICH SCOTTISH WHISKY

LIBMAN FLOOR CLEANERS

LA JOYA WINE

KANDOO KIDS HAND SOAPS

WHOLESOME AGAVE SWEETENERS

GLENISK DAIRY

MORTON GRINDER

ONESTA PREMIUM HAIRCARE

REJUVANATE

SAM ADAMS LAGER

STOWELLS RESERVE SELECTION

CRUZAN RUM

FRENCH CONNETION UK

IMAGE SKINCARE

TRANQUINI

KENRA PLATINUM

CONCEPT VISUALS

HEAD & SHOULDERS

PATRICKS

TRANQUINI

ONESTA

ORGANIC VALLEY

ZAHAV

NATUR GEEKS

GO FREE

RENPURE