Creating a Challenger in the Modern Soda Set

While the "Modern Soda” category has started to explode over the past 24 months, most of the new brands lack a strong identity. They all look and sound a bit wispy and about the same. I was engaged to reinvent, reposition and refine the Tranquini brand with a strong bold identity, a voice of relaxed confidence and a dynamic brand language. 

Elements included new packaging, new digital assets, a fresh photo and video library, trade support materials and digital advertising. This new look has resulted in new distribution within the Food, Mass, Club and Convenience channels and a strong year-over-year sales boost.