Super Premium Men’s Grooming Brand

Australian entrepreneur and salon owner, Patrick Kidd was looking to develop an ultra-premium men's grooming brand inspired by exotic automotive detailing and handheld tech devices.

Attention to detail was a fundamental aspect of developing the PATRICKS line of prestige products, from the ‘click’ of the jar closure to the matte finishes on the custom pomade jars and bottles. The minimalist Patricks logotype is debossed on the cover, reinforcing the hard-goods image, while labels are laser-etched directly onto both aluminum surfaces with a tightly structured communication architecture that facilitates product selection.